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Teaser Campaign

FS created a compelling teaser campaign for the pre-launch phase of a new luxury riverfront development launching in 2016.

ABOUT THE PROJECT

FS set out to elevate and romanticise Brookfield Residential's new projects key USP of absolute riverfront living.

Our team engaged and directed leading CGI designers to illustrate the feeling of living on the river.

The outcome is a fantastical and ethereal visualisation of a deconstructed apartment that appears to be floating.

FS directed all art direction including interior design and lighting for the render ensuring the brand essence of the new project was captured in the pre-launch campaign.

FS rolled the teaser campaign out across digital, print and out-of-home advertising driving interest and database capture for the highly anticipated luxury residential project.

CLIENT

  • Brookfield Residential Properties

SERVICES

  • Advertising
  • Art Direction

DATE

  • January 1970